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1. Introduction

ParkUpFront, LLC ("ParkUpFront," "PUF," "we," "us," or "our") is a Texas limited liability company. We operate the ParkUpFront mobile app, the website at www.parkupfront.com, and related services (together, the "PUF Platform"). We do not sell your personal information.

 

This Privacy Policy explains what information we collect, how we use and share it, and the choices you have. It applies to everyone who uses the PUF Platform, including members, event hosts, and venues. By using the PUF Platform, you acknowledge this Privacy Policy. Your use of the PUF Platform is also governed by our Terms of Service.

 

2. Information We Collect

We collect information you give us and information collected automatically when you use the PUF Platform.

  • Account Information

    • Examples: Name, email address, mobile phone number, username, password, profile photo​

    • Source: You

  • Vehicle Information

    • Examples:​ Make, model, year, color, license plate, vehicle photos

    • Source: You

  • Transaction Information

    • Examples:​ Subscriptions, reservations, event tickets, and purchase history

    • Source: You and our payment processors

  • Payment Information

    • Examples:​ Card type and last four digits. Full card numbers are handled by our payment processors (such as Stripe) and are not stored by us

    • Source: Payment processors

  • User Content

    • Examples:​ Events you create, posts, photos, comments, messages, and feedback

    • Source: You

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3. How We Use Information

We use your information to run and improve the PUF Platform, specifically to:

  • Create, verify, and secure your account, including sending one-time verification codes

  • Process memberships, reservations, ticket purchases, and payments

  • Show your profile, vehicle, and events to other users as you choose

  • Send service messages, such as receipts, reservation confirmations, and account notices

  • Send email or push notifications about events and features, which you can turn off

  • Provide customer support and respond to your requests

  • Detect and prevent fraud, abuse, and violations of our Terms of Service

  • Analyze usage to fix bugs and improve features

  • Comply with legal obligations and enforce our agreements

 

4. SMS / Text Messages

We send text messages only to deliver one-time account verification codes. We do not send marketing or promotional text messages.

  • Consent: When you enter your mobile number and request a verification code, you consent to receive a one-time text message from ParkUpFront containing that code.

  • Frequency: One message per verification request.

  • Cost: Message and data rates may apply.

  • Opt-out: Reply STOP to opt out. Opting out may prevent you from verifying your account by text.

  • Help: Reply HELP, or email info@parkupfront.com.

  • Carriers: Mobile carriers are not liable for delayed or undelivered messages.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. We do not sell, rent, or share your mobile phone number or SMS opt-in consent with anyone for their marketing. We share your number only with our SMS delivery provider (Amazon Web Services) so it can send your code. All other categories of sharing in this policy exclude text messaging originator opt-in data and consent.

 

5. How We Share Information

We do not sell your personal information or share it for cross-context behavioral advertising. We share information only as follows:

  • Service providers. Companies that help us operate, such as hosting, payment processing, SMS delivery, email delivery, analytics, and customer support. They may use your information only to provide services to us. Key providers: Amazon Web Services, Stripe, Google Firebase.

  • Venues and event hosts. When you reserve parking or buy a ticket, we share the details needed to fulfill it, such as your name, vehicle, and reservation or ticket information.

  • Other users. Your public profile, vehicle photos, and content you post are visible to other users based on the features you use.

  • Legal and safety. When required by law, subpoena, or court order, or to protect the rights, property, or safety of ParkUpFront, our users, or others.

  • Business transfers. In a merger, acquisition, financing, or sale of assets, your information may transfer to the new owner under this policy.

  • With your consent. In any other case where you direct us to share it.

None of these categories includes your mobile number or SMS consent for marketing purposes (see Section 4).

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6. Your Choices and Rights

You control what you share and can ask us to change or delete your information.

  • Account information: Update your profile and vehicle details in the app at any time.

  • Delete your account: Delete your account in the app under [Settings > Delete Account], or email info@parkupfront.com. We will delete or de-identify your personal information except what we must keep for legal, tax, fraud-prevention, or dispute purposes.

  • Text messages: Reply STOP to any message.

  • Email: Use the unsubscribe link in any non-essential email. Service emails, such as receipts, will still be sent.

  • Push notifications and location: Turn these off in your device settings.

State privacy rights. Depending on where you live (including Texas, California, Colorado, Virginia, and other states with consumer privacy laws), you may have the right to access, correct, delete, or get a copy of your personal information, and to opt out of sale, targeted advertising, or profiling. To make a request, email info@parkupfront.com with the subject line "Privacy Request." We will verify your identity and respond within 45 days. If we deny your request, you may appeal by replying to our response, and we will answer within 60 days. We will not discriminate against you for exercising these rights.

 

7. Data Retention and Security

We keep personal information only as long as your account is active or as needed for the purposes in this policy. After you delete your account, we delete or de-identify your information within [90] days, except records we must keep for legal, tax, accounting, or fraud-prevention reasons. Verification codes expire shortly after they are sent and are not reused.

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We use reasonable administrative, technical, and physical safeguards, including encryption in transit and access controls, to protect your information. No system is completely secure, so we cannot guarantee absolute security. If a data breach affects your personal information, we will notify you as required by law.

 

8. Children's Privacy

The PUF Platform is intended only for users 18 and older. We do not knowingly collect personal information from anyone under 18. If you believe a minor has given us information, email info@parkupfront.com and we will delete it.

 

9. Third-Party Links and Services

The PUF Platform may link to third-party websites, event registration pages, or services we do not control. Their privacy practices are governed by their own policies, not this one.

 

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page with a new effective date. If we make material changes, we will notify you in the app or by email before they take effect.

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11. Contact Us

Questions or requests about this Privacy Policy:

ParkUpFront, LLC - info@parkupfront.com

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